Bookings for this webinar have now closed, if you wish to attend please email alumni@cranfield.ac.uk. 

'How to attract higher-value clients and become the recognized authority in your market" with Roger Jones (MBA 1987), Founder, The Recognized Authority Formula.  

This session is for you if you want to become the recognized authority in your market and generate superior demand, superior revenue and a superior reputation.

Many professionals - consultants and coaches - set out with high hopes of creating a thriving expertise-based business, but they struggle. They find their market is highly competitive, they are often seen as a commodity provider, and they find it difficult to generate business.. 

This session will help you reverse these challenges and create the business you want and deserve.

Webinar Agenda:

  • How to become a recognized authority and become the obvious choice.
  • The main challenges faced by expertise-based businesses.
  • A proven system to make your competition irrelevant, become known as the value creator in your market and attract clients based on your reputation..
  • Summary of key learnings
  • Q&A

Please do book onto this event to secure you place, we will share the Zoom link via email the day before the event.

If you are unable to attend the live event but still wish to receive the recording please book here and we will share the recording after the event.

 

If you are having any issues accessing your alumni account or booking onto the event please email alumni@cranfield.ac.uk and we will be happy to help.

Programme & speakers

Roger Jones (MBA 1987), Founder, The Recognized Authority Formula. 

Roger started his career as a geologist working mainly in Africa and then had a successful corporate career in the energy, finance, and technology sectors and then made the transition to become a solo management consultant.  In his consulting role, he generated assignments at CEO level in fast-growth entrepreneurial firms through to global multinationals. He became a Harvard Business Review and INSEAD Knowledge contributor and best-selling author.

Today Roger helps experts make their competition irrelevant, attract clients based on their reputation and transform their earnings by becoming the recognized authority in their market.

Roger has conducted business in over 40 countries and lived in 4. He is an INSEAD Alum and lives in London, UK, with his wife and teenage daughter.

Professional profile.

Location & travel details

Online. 

Who should attend

Open to all alumni and students. 

Cost & concessions

This event is free to attend.