Gordon Glenister author of influencer marketing strategy, podcast host of Influence and founder of the Branded Content Marketing Association influence division shares with us about the value of influence.

Influencer marketing is now a $15bn industry and organisations now realise the value of building connections with people of influence (influencers). In this webinar we will hear Gordon share with us how we trust the opinions of others more than traditional advertising. Influencer marketing can deliver a 11x ROI on campaigns when done well. Chinese influencer Becky Li famously sold 100 Mini Cooper cars in under 5 minutes. Find out what you need to be more influential, practical tips to improve your digital exposure and the value of storytelling in your communication.

Programme & speakers

Gordon Glenister runs his own influencer and membership consultancy and helps individuals, brands agencies and trade associations increase their digital footprint.

Gordon is the co-founder of the top 100 most influential people index and published his first book on influencer marketing strategy with Kogan Page in March this year. A veteran connector of people he has formalised that in a Super connector framework programme that helps people or brands become more influential with their audiences.

Gordon was a former director general of the British Promotional Merchandise Association and has worked for many global brand before launching his own business. Gordon also hosts Influence the global podcast that shines a spotlight on influencer marketing and the Membership World podcast too. Never not busy but to relax he plays badminton and enjoys beautiful walks around the lakes near where he lives in Cambridgeshire.

Location & travel details

Online via Zoom. Details of how to login to the webinar will be sent the day before by email. If you are unable to attend the live event but still wish to receive the recording please book here and we will share the recording after the event. If you are having any issues accessing your alumni account or booking onto the event please email alumni@cranfield.ac.uk and we will be happy to help.

Who should attend

All alumni

Cost & concessions

Free to attend