Alumni are invited to attend the launch of the book ‘Explaining Cameron’s Catastrophe’ – a review of the 2016 European Referendum - at Cranfield School of Management. The launch will be led by two of the books co-authors Paul Baines, Professor of Political Marketing, Cranfield School of Management and Sir Robert Worcester, the founder of the polling company MORI. This is a must-see event for anyone who has any interest in the issue of Brexit and why people voted the way that they did.
The talk will be held in the Forum at the Cranfield Management Research Institute at Cranfield School of Management on Thursday 19th October between 1800-2000. Refreshments will be served. Please RSVP to events@cranfield.ac.uk by Thursday 12th October if you intend to attend.
Programme & speakers
‘Explaining Cameron's Catastrophe’ uses expert analyses of hundreds of surveys and focus groups run by Ipsos MORI to make sense of the UK's 2016 EU referendum: how we got here; the context, content and process; lessons from 1975; what remain did wrong; why the leave campaign was so successful; voters’ attitudes; and the aftermath. The book is the latest in a series of election reviews and follows ‘Explaining Cameron’s Comeback’ - a review of the 2015 General Election.
Location & travel details
Cranfield School of Management, CMRI (Building 38)
Who should attend
All Alumni interested in the topic.
Cost & concessions
Free of charge.
Please RSVP to events@cranfield.ac.uk by Thursday 12 October if you intend to attend.